#ReadySetBuild - Shell officially launched its new Shell V-Power LEGO Collection at Sunway Pyramid today. This is an exclusive range of small LEGO sets that are based around Ferrari and Shell respectively. The collection was created in collaboration with Ferrari and the LEGO group and introduces six new models - four iconic Ferrari cars (with a tiny pull-back motor in them), a Finish Line and Podium set which includes a LEGO minifigure (minifig), and a set of the Shell Station modelled after the one at Ferrari's Foriano Circuit - Ferrari's private racetrack in Maranello. The Shell Station set comes with a Shell Scientist minifig.
Tuan HJ Azman Ismail (pictured above, in the middle), Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said that Shell are excited that through the Shell V-Power LEGO Collection, they can bring people together. He said that "Motorists, race fans, toy enthusiasts, children and adults alike (will) make Shell a happy pit stop for all. We believe that the simple act of building can be more meaningful and fun if shared with others. Our hope is for our customers to not simply build the Shell V-Power collection but form closer bonds in the process"
He further added that many Malaysians had played with LEGO bricks when they were young. " So why not relive the good old days with friends? With the school holidays fast approaching, perhaps parents can spend more time with their children by building Ferrari collectibles and LEGO playsets" he added.
So how do you go about getting these unique, LEGO sets? You need a minimum purchase of RM40 of Shell V-Power and Shell FuelSave fuel or purchase a 4litre pack of Shell Helix motor oil. Once that purchase is made, you will be able to purchase one of the six LEGO model sets which are priced at RM9.90 and RM13.90. It is RM9.90 if you pump RM40 worth of V-Power 97 or V-Power Racing or buy 4liters of Shell Helix HX5 or 4 liters of HX7. You will have to fork out RM13.90 for each LEGO set if you pump RM40 worth of Shell FuelSave 95 or Shell Diesel.
There is also a limited edition Shell Tanker for RM9.90 with every RM40 pump of Shell V-Power or if you purchase either 4liters of Shell Helix HX5 and HX7. You can however get the Shell Tanker free if you purchase the 4 liter pack of Shell Helix Ultra engine oil. The Shell Tanker should only be available after the 13th of November 2015.
Speaking about the LEGO model sets release dates, the models were made available from the 1st of November 2015. The first Shell V-Power LEGO collectible sets have been released so far and new models will be released every Sunday - from the 1st of November 2015 to the 13th December 2015. It would be available at all Shell stations for purchase until 31st January 2016 or while stocks lasts.
Customers are also encouraged to share on Social Media (on INSTAGRAM) photos of their Shell V-Power LEGO models and their building moments (family bonding memories, friends building the sets. etc) by using the hashtag #ReadySetBuild and #my to the photos. There may be some interesting events coming on soon with regards to the photo sharing activities, so stay tuned folks.
Aside from the above, Shell is also inviting everyone to visit the Shell V-Power LEGO activity centres at Sunway Pyramid, Petaling Jaya on the 5th to 8th November 2015 and at the Gurney Plaza, Penang on the 12th to 15th November 2015 where they will get a chance to view half sized (1:2 scale) LEGO brick based Ferrari models as well as the full sized, 1:1 scale Ferrari LEGO model car. The half sized cars are larger versions of the four Ferrari cars which you can buy - the Ferrari F12 Berlinetta, the Ferrari F138 F1 car, the Ferrari 250GTO and the Ferrari 512S. But I like the full sized LEGO model of the Ferrari F1 car. It uses LEGO bricks for the body and aero bits, with a replica of the carbon fiber driver's tub, real suspension parts sticking out of the LEGO shell. Pretty interesting. Since it took 214,950 LEGO bricks and about 810 days to build.
There will also be roving trucks that will bring the Shell V-Power LEGO experience to the public with the life sized LEGO model of the Scuderia Ferrari Formula 1 Car too. The Truck will display the car in the Klang Valley, Ipoh, Melaka and other seclected locations throughout Malaysia.
More information of the Shell V-Power LEGO collection as well as upcoming activities pertaining to this promotion could be found at www.shell.com.my/lego.
