Hyundai is currently the fourth largest vehicle manufacturer in the world. Hyundai operates the world's largest integrated automobile manufacturing facility in Ulsan, South Korea, which has an annual production capacity of 1.6 million units. The company employs about 75,000 people worldwide. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. The company first started in 1967 as an assembler. It is now the 39th biggest brand in the world and the 7th biggest automobile brand in the world according to Interbrand.
It built and designed its first car in 1975. In the 1980s it first started exporting cars to North America. In the 1990s Hyundai set up a plant in India and it is now its center for small car production. It is the 7th most notable car brand according to Interbrand and is worth USD$11.3Billion.
Makes you wonder how they've done so well in about 47 years (with a self designed car coming at least a decade later) compared to say a brand with 32years old. Maybe its time to look east again, but further north this time.
PRESS RELEASE
Hyundai Motor Reputation Once Again Acknowledged By Interbrand
October 5, 2015 – Hyundai Motor is the world’s 39th biggest brand according to new results just published by global brand specialists Interbrand. Recording an 8.5% growth in brand value since last year to $11.3bn, the Korean company is also the automotive industry’s seventh largest brand. Over the past decade Hyundai Motor has grown its value by more than $7bn, rising 36 places to sit among some of the biggest names on the planet.
Embarking on an intensive period of change, fuelled by inventive and emotional brand marketing, Hyundai Motor has boosted significantly its brand awareness with customers. Creating an enhanced profile across the areas of culture, sport, corporate social responsibility and through its new, high quality products, Hyundai Motor has advanced its caring outlook to connect with customers around the world.
Acknowledging the achievement, Mike Rocha, Global Brand Valuation Director, Interbrand said, “Despite a hyper-competitive environment, Hyundai has managed to enhance its global presence through a remarkable refinement of its products and brand spaces. Hyundai Motor's continuous commitment to providing an extraordinary customer experience at every opportunity is helping to position the global carmaker as a truly differentiated brand in many markets across the globe.”
Won Hong Cho, Chief Marketing Officer, Hyundai Motor said, “In 2015, our Modern Premium brand direction has become more visible, and even more exciting initiatives are soon to follow. Looking into the future, we see ourselves playing a central role in redefining mobility and shaping it with humanity at heart. To get there, we pledge to become a truly caring company, not just one people like for the cars it makes, but one that is beloved for what it stands for.”
Focusing on ultimate customer satisfaction through a caring approach, Hyundai Motor has recently digitalised its sales process and is exploring new ways to interact with customers to become a valued partner in their lives. Its design-driven, premium quality vehicles reflect the brand’s Modern Premium direction, while a new Global Dealer Space Identity ensures the brand experience is maximised at every stage in the customer journey.
Hyundai Motor rankings over past decade (Interbrand):
Year / Overall ranking / Brand value ($bn)
2015 39 11.3
2014 40 10.4
2013 43 9.0
2012 53 7.5
2011 61 6.0
2010 65 5.0
2009 69 4.6
2008 72 4.8
2007 72 4.5
2006 75 4.1
2015 automotive top 10
Year / Company / Brand value ($bn)
1 Toyota 49.0
2 BMW 37.2
3 Mercedes-Benz 36.7
4 Honda 22.9
5 VW 12.5
6 Ford 11.5
7 Hyundai 11.3
8 Audi 10.3
9 Nissan 9.0
10 Porsche 8.0
Interbrand’s rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.
-Ends-
