Kenanga Investment Bank's KenTrade Trading Challenge II - Volkswagen as grand prize sponsor


I was over at the Curve yesterday where the KenTrade Trading Challenge II by Kenanga (“KenTrade Trading Challenge”)was officially launched.  This is Kenanga's effort to continuously create awareness and education on share trading and the market. So why am I at an Investment bank event? Well, a Volkswagen Beetle 1.2TSI is the grand prize for the challenge winner this time around. 

I managed to squeeze in a question to the people at Volkswagen at the event as regards the 'Dieselgate' issue over in the United States and the change of leadership arising out of this in Europe. They don't really have much to say as Volkswagen Malaysia sells mainly petrol powered vehicles and the issue is on its diesel powered vehicles. There is not much to be said except that whatever Volkswagen Group over in Europe says is what their stand is over here. It makes sense when the issue in question is pretty much irrelevant here. 

So back to the KenTrade challenge and what is it actually- The challenge is quite straightforward - Supported by Bursa Malaysia Berhad (“Bursa Malaysia”), KenTrade Trading Challenge participants will be given RM1 million virtual money (wish it were real) to trade from 1 to 31 October 2015. Participants can opt to participate in the student or public category and will be tasked to perform a minimum of five buy or sell transactions as well as trade at least three different counters listed on Bursa Malaysia during the Challenge period. The top 10 participants from each category who achieve the highest percentage portfolio growth* will win the coveted seat at the Face Off Challenge and vie for the grand prize of a Volkswagen Beetle 1.2 TSI worth RM135,888. The Face Off Challenge will be an intense four hour trading period at Bursa Malaysia’s Listing Gallery on the 9th of November 2015.

Supporting the KenTrade Trading Challenge are returning sponsors Bursa Malaysia, Volkswagen Malaysia, Star Media Group Berhad, EquitiesTracker.com and ChartNexus Sdn Bhd. Joining the lineup this year, Kenanga Investment Bank welcomes its partnership with “RadioShack Malaysia (owned by Berjaya RadioShack Sdn Bhd)”, KenWealth and NetInfinium Solutions Sdn Bhd.

PRESS RELEASE
FOR IMMEDIATE DISSEMINATION
Kenanga Brings Back KenTrade Trading Challenge – II
Grand Prize Winner To Drive Away With A Volkswagen Beetle TSI


KUALA LUMPUR, 30 SEPTEMBER 2015: Kenanga Investment Bank Berhad (“Kenanga Investment Bank”) has announced the return of KenTrade Trading Challenge by Kenanga (“KenTrade Trading Challenge”) in its efforts to continuously create awareness and education on share trading and the market.

According to Datuk Chay Wai Leong, Group Managing Director of K & N Kenanga Holdings Berhad, the Trading Challenge is designed to promote online share trading on Bursa Malaysia and to demystify share trading. “The KenTrade Trading Challenge II will be quite interesting this year given the current market climate. The investment strategy executed will be very important in order for portfolio growth to be substantial and to yield a higher portfolio growth. An added benefit to the KenTrade Trading Challenge is the opportunity for new investors to test trading strategies digitally using virtual cash.

“Testament to the success of last year’s KenTrade Trading Challenge was the return of its sponsors complemented with the introduction of three new sponsors. The response from the public at large reaffirmed our commitment that this was the right way to create interest in share trading. Last year Kenanga received more than 12,000 entries, exceeding our initial target. This year, KenTrade Trading Challenge II received almost 14,000 entries and the number continues to grow,” added Datuk Chay.

Dato’ Tajuddin Atan, Chief Executive Officer of Bursa Malaysia Berhad said “I commend Kenanga on the hosting of the KenTrade Trading Challenge and their efforts in drawing new investors into the capital market.  Now in its second year, the Kentrade Trading Challenge shows that gamification is indeed a useful method to engage with different segments and make share trading even more appealing.  Initiatives such as this are unique in that they give investors the experience of trading without investing real money, promoting financial education in a risk-free environment.  I look forward to further initiatives from Kenanga and our other brokers in the near future.”

Supported by Bursa Malaysia Berhad (“Bursa Malaysia”), KenTrade Trading Challenge participants will be given RM1 million virtual money to trade from 1 to 31 October 2015. Participants can opt to participate in the student or public category and will be tasked to perform a minimum of five buy or sell transactions as well as trade at least three different counters listed on Bursa Malaysia during the Challenge period. The top 10 participants from each category who achieve the highest percentage portfolio growth* will win the coveted seat at the Face Off Challenge and vie for the grand prize of a Volkswagen Beetle 1.2 TSI worth RM135,888. The Face Off Challenge will be an intense four hour trading period at Bursa Malaysia’s Listing Gallery on the 9th of November 2015.

This time round, KenTrade Trading Challenge participants will also be able to win prizes on a weekly basis ranging from electronic devices to cash vouchers. Weekly prize winners will be determined based on the percentage portfolio growth* for the week. There will be no repeat winners for the Weekly Challenge. This means that participants who join the Challenge in its second week, will still stand the chance of winning one of six weekly prizes up for grabs. Each week’s prizes will be awarded to different participants thereby allowing for more winners during the Challenge.

Supporting the KenTrade Trading Challenge are returning sponsors Bursa Malaysia, Volkswagen Malaysia, Star Media Group Berhad, EquitiesTracker.com and ChartNexus Sdn Bhd. Joining the lineup this year, Kenanga Investment Bank welcomes its partnership with “RadioShack Malaysia (owned by Berjaya RadioShack Sdn Bhd)”, KenWealth and NetInfinium Solutions Sdn Bhd.

Mr. Armin, Managing Director, Volkswagen Malaysia said, “We return for the second year as we believe in sustainable partnerships that help us create strategic platforms that speak effectively to our target audience. The first installation of KenTrade Trading Challenge was enthusiastically received and we are confident that this year will be even better than the last. In celebration of this partnership, this year we have decided to give out a Beetle as the grand prize. You would have seen this 1.2l TSI engine car showcased on the KenTrade Trading Challenge truck going around town.”

The original Beetle was first unveiled here in Malaysia in the 1950s, quickly becoming a cult favourite and an icon. Today, after more than half a century of bringing happiness and creating memories for Malaysians, the Beetle has evolved to suit modern needs but still remains an icon of popular culture among the people.

The Beetle comes with a 1.2l TSI direct petrol injection turbocharged engine which gives excellent acceleration performance yet still has remarkable fuel consumption with 5.9 litres/100km (or 16.9km/litre) on the combined cycle. As with all Volkswagen vehicles, driver and passenger safety is always a priority with a host of uncompromising safety features, resulting in the Beetle receiving the highest possible Euro NCAP 5-star rating.

KenTrade by Kenanga Investment Bank is a trading portal for clients to buy and sell equity shares online. The portal enables users to make informed investment decisions for online trading through customised viewing based on preference, fundamental financial data, charting tools, account management, market data and also research reports. Markets that are available to be trade on via KenTrade are Bursa Malaysia, Hong Kong and Singapore.

To participate in the Trading Challenge, please register at www.KenTrade.com.my.

* Growth is defined as profit, unrealized profit and cash balance.

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*year to date based on Bursa Malaysia's Participating Organisations Trading Summary

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